When the Lights Go Down in Midtown

By Becky Larson, SacMidtown.com

One of the many things to love about midtown and downtown Sacramento is the local businesses that provide us with unique knick knacks to give as birthday gifts and great clothes to get us ready to go out on the town.

However, purchasing items from these stores can sometimes be a bit challenging for working Midtowners since many of these great spots have inconvenient hours.  Although our restaurants seem to thrive and be booming well past office hours, why is it when the lights go down in midtown so do the lights of our small, local businesses?  Many are only open during the week and only until 5 pm when most of us are trying to make a living so we can spend money at these establishments.

Rebecca Ryan, founder of Next Generation Consulting, served as keynote speaker at the State of Downtown Sacramento breakfast back in January and actually addresses this issue in one of her latest blog posts, 5 Reasons Your Main Street Goes Dark at 5…and How to Fight Back.  In order to encourage local businesses to stay open “after hours” and on the weekends, Ryan suggests residents post notes on store front windows asking store owners to “open up” so those of us working 8 – 5 pm can partake in the great buys they have to offer.  Things like “Bummer, I had $30 to buy flowers for my girlfriend, but you weren’t open.  Maybe next time.”

Obviously we greatly appreciate what all of these small businesses have to offer our community.  They make our main midtown/downtown streets the vibrant area we love to live, work and play.  But it would be great if I could buy that amazing dress in the boutique window after a busy day at the office.

About Jimmy Spencer

Jimmy Spencer has extensive experience in journalism and new media. As the founding editor of SacMidtown.com, Spencer combines his writing, reporting and editing skills to produce a "pretty good site about midtown." During the day, Spencer covers government and also covers the NBA. At night, he watches T.V. and plays on the Internet. Every now and then, he walks around his midtown neighborhood. Spencer began his professional journalism career with The Sacramento Bee, finishing his tenure with the McClatchy-owned newspaper in the new media department. Spencer moved to Connecticut where he continued his growth in new media as a writer/content producer for NBC Sports. Spencer also worked in media relations with the Sacramento River Cats, Minor League Baseball Triple-A affiliate of the Oakland A’s. Spencer graduated with a Bachelor of Arts degree in journalism from California State University, Sacramento where he served as Editor-in-Chief of The State Hornet campus newspaper. Spencer was raised in Marin County and currently lives in Sacramento, Calif. Spencer works in the community as a high school basketball coach in the Sacramento area.


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Posted by on Feb 22 2011. Filed under Business. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

1 Comment for “When the Lights Go Down in Midtown”

  1. Great article! Many stores in midtown, including ours (French Cuff Consignment) are open 7 days a week from 10am-6pm (and often later if there are customers coming in) as well as offering later hours at the ArtAbout at our Davis location and on Second Saturday in midtown (10-11pm in the summer months). We’d love to see our local customers come in!

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