Officially Launches Oct. 18

By Jimmy Spencer, Editor

Welcome to the beginning of The site officially launches Oct. 18, 2010. For now, take a look around for a taste of what’s to come.

I’m the editor, Jimmy Spencer. That’s a photo of me there giving a professional head tilt. Nice to meet you.

The goal here isn’t to get rich. I’m not trying to imitate nor intimidate other Sacramento-based news sites, blogs or Yelp. I’m not pushing a club guest list or playing the triangle in my Second Saturday band.

The concept is simple – ordinary midtown goers, witnessing midtown and writing about it.

Think of as standing around and chatting with an assorted group of friends. Our roster of 30 writers live in or around Sacramento’s popular midtown area. They’re good. They’re funny, they’re insightful and they’re not afraid to put it all out there.

Our writers are wannabe hipsters, town drunks, pretty girls, guys with good personalities, nightlife insiders and outsiders, moms and dads, single and married, 40-year-old businessmen, overworked and underpaid – and they’re all sharing their stories and advice.

We’ll talk about a little bit of everything: What it’s like to date in Sacramento, the best place to grab lunch or happy hour, bartender power rankings and what shops are worth spending at. One of our writers even pitched the idea, “The Best Bums To Give Money To.”

But it’s not just nightlife or homeless life; we’ll delve a bit deeper, too. We’ll discuss crime trends in nearby neighborhoods, critiques of local government decisions, health and exercise, some sports, business and personal finances dialogue that won’t fly over your head … and of course, ranking the best and worst bathrooms.

I have high hopes for this site. I want our readers to share in that. I’m a “midtowner” just like you.

So join the community. Set your bookmark, add a story comment or buy some advertising (worth a try). Any feedback you have early on is much appreciated.

Jimmy Spencer, Editor

About Jimmy Spencer

Jimmy Spencer has extensive experience in journalism and new media. As the founding editor of, Spencer combines his writing, reporting and editing skills to produce a "pretty good site about midtown." During the day, Spencer covers government and also covers the NBA. At night, he watches T.V. and plays on the Internet. Every now and then, he walks around his midtown neighborhood. Spencer began his professional journalism career with The Sacramento Bee, finishing his tenure with the McClatchy-owned newspaper in the new media department. Spencer moved to Connecticut where he continued his growth in new media as a writer/content producer for NBC Sports. Spencer also worked in media relations with the Sacramento River Cats, Minor League Baseball Triple-A affiliate of the Oakland A’s. Spencer graduated with a Bachelor of Arts degree in journalism from California State University, Sacramento where he served as Editor-in-Chief of The State Hornet campus newspaper. Spencer was raised in Marin County and currently lives in Sacramento, Calif. Spencer works in the community as a high school basketball coach in the Sacramento area.


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Posted by on Sep 12 2010. Filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

2 Comments for “ Officially Launches Oct. 18”

  1. Patrick Lally

    I’m down!

Comments are closed

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